Wednesday, December 16, 2009

The Secret Diary of Steve Jobs

Fake Steve Jobs speaks with AT&T's Randall Stephenson:

Randall, baby. we’ve got a hit on our hands . . . And when I say that “we” have a hit on our hands, I’m really giving you way too much credit, because let’s be honest, the success of iPhone has nothing to do with you. In fact, iPhone is a smash hit in spite of your network, not because of it. That’s how good we are here at Apple — we’re so good that even you and your team of Bell System frigtards can’t stop us. You know what it’s like being your business partner? It’s like trying to swim the English Channel with a boat anchor tied to my legs. And yes, in case you’re not following me, in that analogy, you, my friend, are the fucking boat anchor.

So let’s talk traffic. We’ve got people who love this goddamn phone so much that they’re living on it. Yes, that’s crushing your network. Yes, 3% of your users are taking up 40% of your bandwidth. You see this as a bad thing. It’s not. It’s a good thing. It’s a blessing. It’s an indication that people love what we’re doing, which means you now have a reason to go out and double or triple or quadruple your damn network capacity. Jesus! I can’t believe I’m explaining this to you. You’re in the business of selling bandwidth. That pipe is what you sell. Right now what the market is telling you is that you can sell even more! Lots more! Good Lord. The world is changing, and you’re right in the sweet spot.

While I’m ranting, let me ask you something, Randall. At the risk of sounding like Glenn Beck Jr. — what the fuck has gone wrong with our country? Used to be, we were innovators. We were leaders. We were builders. We were engineers. We were the best and brightest. We were the kind of guys who, if they were running the biggest mobile network in the U.S., would say it’s not enough to be the biggest, we also want to be the best, and once they got to be the best, they’d say, How can we get even better? What can we do to be the best in the whole fucking world? What can we do that would blow people’s fucking minds? They wouldn’t have sat around wondering about ways to fuck over people who loved their product . . .

And now here we are. Right here in your own backyard, an American company creates a brilliant phone, and that company hands it to you, and gives you an exclusive deal to carry it — and all you guys can do is complain about how much people want to use it. You, Randall Stephenson, and your lazy stupid company — you are the problem. You are what’s wrong with this country.

I stopped, then. There was nothing on the line. Silence. I said, Randall? He goes, Yeah, I’m here. I said, Does any of that make sense? He says, Yeah, but we’re still not going to do it. See, when you run the numbers what you find is that we’re actually better off running a shitty network than making the investment to build a good one. It’s just numbers, Steve. You can’t charge enough to get a return on the investment . . .

The rest here.

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2 Comments:

Blogger p-dub said...

Oh, this is simply lovely.

What a great way to say American innovation is frelled. Blasphemous innovation conflicts with the most holy of sacraments: the bottom line.

LMFAO.

6:01 AM  
Blogger halojones-fan said...

Seems to me that it's getting into a chicken-and-egg problem; they don't have enough subscribers to get enough money to improve the network to attract more subscribers to give them more money to improve the network to attract more subscribers to give them more money to improve the...etcetera.

Basically, they're in a situation where it has to suck a lot worse than it does now before it can start getting any better.

10:03 AM  

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